2021

UI, UX, Research and Strategy


Workfy


Developed for Patriani, a leading real estate company in Brazil. Along with Gabriela Nonnenmacher, we explored the construction industry to fully understand the process of managing, buying, and selling properties.



Problem

The software they were using had several significant issues affecting its usability and functionality. It involved unnecessary steps in its processes and lacked proper integration, making it inefficient.

Additionally, it wasn’t mobile-friendly, which created barriers for users who needed to access it on the go. Security was also a concern, as the software allowed all users unrestricted access to sensitive data, including the complete lead and customer database.

Customers also faced frustration when using the software, particularly when trying to find apartment payment slips. These problems made the software hard to navigate and raised concerns about both user experience and data protection.

Outcomes



R$ 1 Bi

The Workfy portal facilitates an impressive R$ 1 billion in annual sales, demonstrating its effectiveness in streamlining transactions and supporting business growth.

↑ Sales efficiency

Data-driven decision-making for the sales team, streamline processes to reduce rework and centralize information for both employees and clients.

↓ Reduction of printouts

Digital contracts have drastically reduced printing, lowering costs throughout the year.

Leandro Zambelli


 

Leandro Zambelli

 




product designer with over 15 years of experience


15+

years designing digital products

50+

delivered projects

I'm also a musician and a producer. Check it out