Problem
Due to the lack of transparency and visibility throughout the journey, users ended up canceling their purchases and abandoning the app.
With drop-out rates hovering around 60%, Honda recognized that redesigning its app could improve user comprehension of the service, ultimately encouraging them to continue paying for their vehicles until their contracts were fulfilled.
Outcomes
↓38%
Support tickets decreased by nearly 40%, saving Honda hundreds of thousands annually.
4.5★
The app's rating soared from 1.2 in the previous version to ranking among the top in its category on the App Store.
5M+ downloads
The leading consórcio app on Google Play, with a significant download advantage.
Leandro Zambelli
Leandro Zambelli
product designer with over 15 years of experience
15+
years designing digital products
50+
delivered projects
I'm also a musician and a producer. Check it out
